Research Group: Estudos Ingleses: Cultura (GI 2) Professional Title: Invited Assistant Professor Academic Degrees: Post-Doc in Culture & Communication, PhD in Culture & Communication, MA in Communication & Culture, Post-Graduate Diploma in European Policies, Post-Graduate Certificate in Economics and Urban Policies, BA in History, all from ULisbon. MBA – Master of Business Administration (ULHT). Institutional Address: CEAUL – Faculdade de Letras da Universidade de Lisboa, Alameda da Universidade, 1600-214 Lisboa E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it / Webpage: www.trendsobserver.com

Research Projects:

• (2015-…). Creative Cultures: Cities, Trends & Management Consortium/Project (CEAUL, Culture & Communication Program, CIEBA, all from ULisbon, in partnership with professionals and professors from other schools). The Consortium involves research, training and knowledge transfer activities in several domains, through several work subgroups. Member of the Management Comission.
• (2014-…). Trends Observer. The Trends Observer is an international network for the consolidation of the Trends Studies disciplinary field and the dissemination of knowledge, working also as a platform for the Trends Observer – Consumer Culture & Innovation subgroup of the Creative Cultures Consortium. Scientific Coordinator.
• (2012-2013). Trends for Innovation (UNIDCOM/IADE-U – Instituto U Arte, Design e Empresa; TRC – Trends Research Center; CSM-UAL – Central Saint Martins - U Arts London; AYR Consulting Worldwide). Co-coord.

Main Achievements:

• (2015-…). Co-coordination of the Post-graduate course in Creative Industries and Cultures: Strategies and Management, ULisbon and IPL.
• (2015). “Branding na Hipermodernidade: Contributo dos Estudos de Tendências, da Cultura de Consumo e das Narrativas na Gestão de Marcas”, report (Supervisor: Teresa Malafaia, ULisbon), ULisbon (Post-Doctorate in Culture and Communication). Dec.
• (2015). “Comportamento de Consumo, Elites Sociais e Moda. Contributo para a consolidação disciplinar dos Estudos de Tendências”, thesis (Supervisor: Manuel Frias Martins, ULisbon), ULisbon (PhD in Culture and Communication). Final Mark: Summa cum Laude. Jan.
• (2014). Launch of the Trends Observer – International Trends & Innovation Platform.
• (2014). Co-coordination of the Specialization course in Trends and Innovation Management, IADE-U and TRC.
• (2012-…). Co-coordination of the Specialization post-graduate course in Trends Communication, U Lisboa.

Research Outputs

Publications in peer reviewed journals and/or other publications:

• (2015) (with PAlves e MAVLopes) “Coolhunting e Estudos de Tendências aplicados à Moda: Modelo de Segmentação Estratégica”. Moda Palavra, ano 9, nº17, 05-26.
• (2015) “A análise de Tendências e da Cultura como uma ferramenta para a Gestão de Marcas”. Logo (Design e Branding), v.4, nº1, 59-72.
• (2014) “Branding na Hipermodernidade Líquida”. Revista Portuguesa de Marketing, nº32, 09-19.

Books, including single-authored works (including scholarly editions of oral or written texts and translations with introductions and commentary):

• (2013). (Co-auth. Ivo Silva) Tendências na Educação: O Ensino Superior e as Humanidades. Lisboa: Trends Research Center.
• (2013). (Co-auth. Ana Francisco) Introdução aos Estudos de Tendências: Conceitos e Modelos. Lisbon: Trends Research Center.

Other categories, including web-based resources; video and audio recordings (to the extent that they embody research):

• (2012). (Co-auth. Ivo Silva) “Representações da Masculinidade: Introdução ao Neo Male”. URL: www.trendsobserver.com

Further supervisions:

• (2015). Supervision of Rita Costa, “Relatório de Tendências e Inovação: Responsabilidade Social”, (Supervisor: Nelson Gomes, ULisboa), IADE-U, (MA in Communication and Image).
• (2015). Co-supervision of Joana Paiva, “Modelo de Negócio aplicado às Indústrias Culturais e Criativas: Estudo para a criação de um Pop Up Mall em Lisboa”, (Supervisors: Maria João Vaz, ISCTE-IUL, and Nelson Gomes, ULisbon), ISCTE-IUL, (MA in Management and Cultural Studies).
• (2015). Supervision of Daniela Silveira, “Modelo de Análise sobre a Publicidade de Moda”, (Supervisor: Nelson Gomes, ULisbon), IADE-U, (MA in Design and Visual Culture).
• (2014). Co-supervision of Mara Balbino, “Emoções de um Consumo Hipermoderno: Branding de Moda e Tendências de Comportamento de Consumo”, (Supervisors: Teresa Malafaia and Nelson Gomes, ULisbon), ULisbon, (MA in Culture and Communication).
• (2012). Co-supervision of Filipa Pestana, “Tendências e Moda: Estilo e Gosto na Hipermodernidade”, (Supervisors: Martim Lapa, IADE-U, and Nelson Gomes, ULisbon), IADE-U, (MA in Design and Visual Culture).

Other activities

Presentations in national conferences:

• (2014). “How Dreadfully Savage: Trends in Wonderland.” Int. Conf. Victorians Like Us: Victorian Household, U Lisboa (with Paulo Alves).
• (2012). “How Victorian are we: Trends in Behavior and Taste.” Int. Conf. Victorians Like Us: Memories, Dialogs and Trends, U Lisboa, 23 Nov.
• (2012). “O Mito da Beleza e da Imagem.” Int. Conf. Recycling Myths, U Lisboa, 2 May.
• (2011). “The Cultural/Informative function of Portuguese Television Services.” Int. Conf. Business, Research & Emergent Markets in Audiovisual, U Nova de Lisboa, 25-26 Nov.
• (2011). “Imperial Snobbery: Thackeray and the Snobs.” Int. Conf. Reviewing Imperial Conflicts, U Lisboa, 27-28 Oct.
• (2010). “Moda, Comunicação e Imagem: O primeiro dos discursos.” 2nd Global Fashion Conference, Porto.

Future research:

• (2015-2016). Co-supervisor of Sandra Rech, ULisboa, (Post-Doctorate in Design – Trends Studies theme).
• (2015-2016). Supervisor of Stephanie Ferreira, ULisbon, (MA in Culture and Communication).

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